Wholesome is Awesome.

We’re raising the standard of snacking.

At Auntie Anne’s®, we fuel the body with simple, easy-to-pronounce ingredients. We promise to make each pretzel by hand because we believe that an oven-baked pretzel should catapult your spirits. Assembly lines are for sedans, not snacks. Expiration dates should be measured in minutes, not months. Our pretzels are made on the spot (any way you like). To hit the spot (any time of day). The right amount of hand-rolled, twisted, and baked-golden-brown dough can supercharge your senses. Your taste buds, after all, are our buds, too. Get ready to rise up and freshen up!

Happy woman eating pretzel

Our reputation is built on our Threefold Philosophy.

A key to our brand’s success over the last 30 years is an unwavering commitment to delivering exceptional products and great service. Anne created what she calls the Threefold Philosophy. Our philosophy helps our stores create a guest experience that is second to none.

A fresh, hot, golden brown soft pretzel served with friendly, 
courteous service in a sparkling clean store.
You can make a great living making pretzels and shaping people’s lives one pretzel at a time. - Karen Harrison, Franchise Owner

Auntie Anne’s® has a culture of giving back.

Since September 2011, Auntie Anne’s® has partnered with Alex’s Lemonade Stand Foundation (ALSF) to raise money and awareness of childhood cancer causes and cures. To date, we have raised more than $3.7 million for the foundation. This is one of our most significant philanthropic efforts, but it is by no means the only one. Our give-back culture extends to our communities, staff members, and youth through partnerships, scholarships, and grassroots initiatives.

We take great pride in our history, through all the twists and turns.

Images illustrating timeline events

Founders “Auntie” Anne and Jonas Beiler begin selling the Original Pretzel and lemonade at a farmers market in Pennsylvania.

The Auntie Anne’s® brand begins franchising with the first franchised store at Saturday’s Market in Middletown, Pennsylvania.

Auntie Anne’s® is proud is announce the opening of its 100th store location in Granite Run Mall.

The first international Auntie Anne’s® location opens in Jakarta, Indonesia.

Pretzel Dogs are added to the menu — an Auntie Anne’s® pretzel baked around a Nathan’s Famous® Hot Dog.

Auntie Anne’s® celebrates the 1,000th store opening in Fresno, California.

Auntie Anne’s® joins the FOCUS Brands® portfolio and celebrates by adding Pretzel Nuggets to the menu!

The brand partners with Alex’s Lemonade Stand FoundationSM to raise money for childhood cancer research, prevention and treatment.

Auntie Anne’s® proudly reveals new store design and introduces “My Pretzel Perks” mobile app.

Auntie Anne’s® launches catering so you can have delicious pretzels no matter where you are!

We’re the name—and the snack—on everyone’s lips.

We boasted billions of media impressions in 2017 with mentions from TODAY, QSR Magazine, Business Insider, Buzzfeed, TIME, Cosmopolitan, Delish, Seventeen, Food & Wine, Fast Casual, Nation’s Restaurant News, and more! Industry publications have recognized the Auntie Anne’s® franchise opportunity with the following awards:


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